If you don?t already have Google Analytics set up on your website, you are missing out on one of the most powerful statistical tools the Internet has to offer. Do you know where your traffic is coming from? Do you know what search terms clients are using to find your website? Are you even building your website in the manner most efficient to rank in the search engines?
Google Analytics?allows site managers or site owners easily track and analyze data for their website. It?s a powerful, free tool that can answer a lot of questions for a wide range of users. Wondering which keywords your visitors are more likely to use? Need?information?on what design elements on your website might be causing people to click away? Google Analytics shows you all that information.
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The type of data that Google?Analytics?compiles are;
- Visitors: It reveals information about the people visiting your website. It focuses on where they live, the language they speak, how they are accessing your website, what platforms they are using and how often they visit your website.
- Traffic Sources: Here you?ll find how people landed on your website. You can track your visitors by keywords, sites that linked to your website or pages that linked to your website and even social media accounts.
- Content: This tab provides insight into specific pages on your website. It can help answer questions about how people enter and exit your pages, as well as which ones are the most popular.
- Goals: If you?re targeting certain objectives, reports in the Goals tab will be helpful to you. Here you?ll find information about desired actions from users, including downloads, registrations and purchases.
- Ecommerce: You?ll only need this tab if you?re selling items on your website and purchases are being made directly on the site.
Do you think this information would be useful for you as a real estate professional to know? I think it would. If you walk into a client?s home to present to them and you show them detailed information of what you have done for previous clients, My guess is they would be blown away. I strongly encourage you set up Google Analytics as the information provided would definitely be useful in making your marketing tactics online more targeted.
Source: http://realestategab.com/2012/07/27/google-analytics-real-estate-website-why-you-need-it/
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